Workshop: The New Rules of Marketing for 2026 | Modern Marketing Playbook by CANI Marketing Group

Session 1

The New Rules of Marketing for 2026

What’s working, what’s changing, and how to get noticed online.

This session breaks down how marketing has evolved and where small businesses should focus their time and resources in 2026. We’ll cover the latest social media trends, how algorithm changes impact visibility, and the growing importance of Answer Engine Optimization (AEO) alongside SEO.

Topics include:

•   The modern marketing funnel: Awareness, Engagement, Conversion, Retention
•   SEO and AEO: Showing up in both search and AI-generated answers
•   Social media strategies that work now
•   Building brand trust through authentic, consistent content

Attendees will walk away with a clear understanding of what drives visibility today and a simple action plan to prioritize their next steps.